Senior Product Designer for complex SaaS and AI Products & Founder @Blimp.

Experience designing complex products across enterprise software, AI, and agritech. Originally from Bogotá, based in Berlin since 2020. I work in English, Spanish, Portuguese, and conversational German.

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+7 years

Experience

Berlin 🇩🇪

Location

🤙 Available

Freelance

Work Experience

May 2024 - Present

Founding Designer - Senior Product Designer

Selfemployed Freelancer

May 2024 - Present

Founding Designer - Senior Product Designer

Selfemployed Freelancer

Feb 2024 - Present

Workshop Facilitator

Startup Incubator Berlin

Feb 2024 - Present

Workshop Facilitator

Startup Incubator Berlin

Jan 2025 - Present

Founder - CPO & UX Lead (SIBB Incubator)

Blimp

Jan 2025 - Present

Founder - CPO & UX Lead (SIBB Incubator)

Blimp

Jun 2024 - Jan 2025

Co-Founder / Product Designer (SIBB Incubator)

DTSecLabs

Jun 2024 - Jan 2025

Co-Founder / Product Designer (SIBB Incubator)

DTSecLabs

Aug 2022 - Oct 2023

Product Design Manager

MarketLogic Software

Aug 2022 - Oct 2023

Product Design Manager

MarketLogic Software

May 2021 - Aug 2022

Product Designer

MarketLogic Software

May 2021 - Aug 2022

Product Designer

MarketLogic Software

Jun 2019 - May 2021

UI/UX Designer

Selfemployed Freelancer

Jun 2019 - May 2021

UI/UX Designer

Selfemployed Freelancer

Jan 2014 - Apr 2018

Medical & Sales Representative

Various Companies

Jan 2014 - Apr 2018

Medical & Sales Representative

Various Companies

Aug 2016 - Dec 2017

UX Digital & Brand Designer

Selfemployed Freelancer

Aug 2016 - Dec 2017

UX Digital & Brand Designer

Selfemployed Freelancer

May 2009 - Dec 2013

Industrial Designer & Project Specialist

Various Companies

May 2009 - Dec 2013

Industrial Designer & Project Specialist

Various Companies

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Services

Prototype Sprint

From idea to a real, working, testable prototype in days. Built in code, not just mocked up in Figma, so you can test with real users immediately.

Contact for pricing

Featured

SaaS UX Audit

A structured review of your product identifying where users drop off, what's broken, and what to fix first. Delivered as a prioritized action plan you can act on immediately.

Contact for pricing

Workshops

Problem validation, MVP definition, and no-code prototyping for founding teams and accelerators. Find the right problem before you build the wrong solution.

More about Workshops

New

AI-ready Design System

A component foundation structured for AI-assisted building. Tokens, components, and documentation that AI tools can actually work with consistently.

Contact for pricing

Mentoring & Coaching

For designers navigating career growth, AI-native workflows, or building their own products alongside client work.

Go to Topmate

Framer Web Design

A fast, polished, conversion-focused website designed, built, and deployed in Framer. From brief to live site.

Go to Contra

Testimonials

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Diana is an extremely capable, detail-oriented UX/product designer whom I've had the pleasure to work with, and directly observed the force-multiplier effect she brought to our team. Through our time collaborating she consistently demonstrated a high-level ability for translating complex requirements into intuitive user experiences whilst facilitating productive conversations between engineering and product...
Philip Thomas
Senior FullStack software engineer at Zelara
Diana worked as the responsible UX designer supporting us in a multi-year project, has demonstrated professionalism, reliability, and a high skill level throughout our collaboration. I would recommend her for any kind of high complexity UX challenge.
Zlatko Petrov
Founder & CEO at FlowCore
I had the pleasure of working closely with Diana for a remarkable period of 3 years. From the very first day I joined the team, Diana, though new to the company herself, extended unwavering support and mentorship, helping me navigate through my role and grow in my career. Thanks to her invaluable guidance and knowledge sharing, I progressed from a Junior to a Mid-Level Designer, a transformation that I owe to her exceptional leadership….
Agnieszka Chromik
Product Designer at Market Logic software
Diana demonstrates a great ability to lead and inspire her team, her people skills allowed her to build and maintain positive relationships with her colleagues, fostering a collaborative and inclusive work environment.In terms of expertise, Diana is undoubtedly a top performer in the industry. Her in-depth knowledge of product design methodologies, trends, and best practices is impressive…
Christian Bobzin
Design Director at Market Logic Software
Since Diana stepped into the role of our manager, she has brought a remarkable sense of structure and organization to our team. Her careful planning and implementation have significantly enhanced our efficiency and productivity. She consistently puts the needs of users at the forefront of her designs, creating solutions that are not only visually appealing but also highly functional. Her attention to detail and her unwavering commitment to user satisfaction make her a true asset to every team…
Kateryna Sotnychenko
Senior Product Designer at Market Logic software
Diana provided us with a thorough analysis of the competition from a UX/UI and a product positioning perspective in a reasonably short period. She shared and presented her research to our senior management, who were all pleased and quite impressed by her work. Without a doubt, we would recommend her for any UX/UI analysis, and in addition, I can personally attest that she is also a pleasure to work with…
Luc Bleylevens
Senior director Product Marketing
Diana took challenging conditions, and using creative means, was able to present insights that amazed my UX team. As a start-up we use UX designers and researchers that are looking for experience and eventually equity, and the insights provided gave them what they needed to hit the ground running...
Matthew Martin
Founder of PopCircl
Diana Aya has been fundamental in my digital project for the design and development of my application for transporting people, shipping cargo and parcels CÁRGAME @cargameapp. Diana led the entire design of the application, which is practical, serene and very striking. 1000% recommended for all digital projects…
Diego Rodriguez
CEO & founder Cargame Colombiah
Diana has worked with my company as an UX design consultant. Her knowledge and attention to detail has helped us better understand our customers and their experiences on our platform. I feel confident in recommending Diana’s UX design services.
Kevin Martin
Founder of DealConnect